Let us get started finding out what people want?

Ok, so hopefully since last time we chatted, you were able to take some time to define what it is exactly that you wanted to achieve.

Today, I wanted to chat you about a simple way of finding out what people are searching for online. When you are business, the more problems you can solve for people the more money you will make. So if we can find a problem that people are searching to find an answer to and provide those people with a solution, then we can make money. Sounds simple enough, but how do we find out what people might searching for.

Whether you are in traditional business currently or you are looking to start an online business, the steps and resources I am about to share with you are invaluable at helping identify potential niche areas that you can target online.

This sort of market research into your target audience would normally cost your business many 1000s of dollars, but when it comes to the internet, we can do this at almost no cost at all.

People use search engines like Google and Yahoo to search for anything and everything on the internet. No matter what your business, there would be someone searching for your product or service on the internet.

We can do this research, by using some really powerful tools. These include:

• Google Keyword Tool : https://adwords.google.com/select/KeywordToolExternal
• Word Tracker : http://www.wordtracker.com/

These tools allow you to enter in a keyword or phrase and then do a search. The results that are presented back to you, show you how many times or how regularly that particular search term has been entered into the search engine over a period of time (generally a month). It will also display other similar keywords or phrases that have been searched on that relate to your original keyword.

You can do several different searches on different keywords relating to your business. You may be very interested in what keywords people are actually using to find your product or service as opposed to what you thought people may be searching for.

If you are looking to setup an online business, you can then see whether a product or service you thought might be hot to sell online, is actually in demand or not.  You could save yourself money and time putting up a product or service that no one is actually searching for and therefore less likely to want to buy.

So, you can use this research to:

• Find niche markets online that we can then develop products for
• Find the keywords that people are using to find the products or services your current business supplies, so that we can then market to them through Google Adwords or something similar.

Hopefully that has opened up a whole new way of researching and identifying hot markets on the internet or helped you see the potential moving your traditional business online.

To your success!

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